News & Announcements
B-H Paints Puts Customers In The “Mood”
March 1, 2011
Four lucky customers will be put in the “mood” having been recently chosen from among the many entries submitted for the B-H Paints “Get In The Mood This Christmas” promotion which ran from November 1 to December 24, 2010.
Sheldon Robinson walked away with a Luxurious hotel stay at the Sunset Beach Resort & Spa in Montego Bay for a family of four valued at US $1,000; Carlton Davis took home the fabulous Warm prize of JA $90,000 worth of kitchen appliances; Michael Walker was the recipient of a Fresh 200% refund on B-H Paints purchased (not exceeding JA $50,000); and Winston Stuart was the happy winner of a calm spa voucher worth JA $20,000 from Adam & Eve Day Spa in Kingston.
The prizes are reflective of B-H Paints, the Caribbean Champions of Colour, Language of Colour system and the 4 mood groups found therein.
Within the Language of Colour system, every colour is a combination of different colour characteristics – colour, shade and mood, and have been grouped into four mood-inspired collections – Luxurious, Warm, Fresh and Calm – guaranteed to harmonize together. This creates a unique and easy-to-use colour system for customers, taking the hassle out of choosing the right combination of colours.
Luke Ticknor, Senior Vice President of Sales and Marketing of the Harris Group of Companies said they wanted to reward their valued customers for shopping with them over the Christmas period:
“Our customers have been very loyal to us and Christmas is one of the times of the year when they tend to purchase quite a lot of the products we manufacture and supply. We therefore wanted to give back to them, and we did this by selecting a set of fabulous prizes which matched the mood concepts expressed in our exciting and easy to use Language of Colour system.”
During the Christmas promotion customers were given in-store scratch tickets when making purchases of 3 gallons of B-H Paints. These cards, which afforded customers the opportunity to win instant prizes such as T-Shirts, Vouchers for 10% off their next purchase, Dominoes and Calendars, also doubled as entry forms, from which the Caribbean Champions of Colour selected winners from Barbados, St. Lucia, Antigua & Barbuda, Dominica, Guyana, and Jamaica, all markets in which the Harris Group of Companies operates, presenting them with a number of prizes including hotel stays, home refurbishments, furniture and appliances, and spa treatments. (PR)