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Harris Launches Revolutionary New Line of Paint

October 18, 2013

Some of the participants at the conference listen intently to the proceedings

Some of the participants at the conference listen intently to the proceedings

Some of the participants at the conference testing the new Ulttima Plus on demonstration boards

Some of the participants at the conference testing the new Ulttima Plus on demonstration boards

Private and commercial property owners in Dominica andaround the Caribbean can now benefit from a new revolution in paint technology.

Just in time for the Christmas Season, Harris Paints has launched the new Ulttima Plus line of paints which they declare is the “Ultimate Paint Solution” manufactured to solve the five major painting challenges that customers revealed through research conducted across the Caribbean.Indeed, inside of the new line of paints are a series of five (5) innovative, proprietary trademarked technologies, all unique to Ulttima Plus.

With this in mind, Harris’ Technical Team set about developing these five technologies that have been designed to reflect the wants and needs of Caribbean paint consumers, to address the product complaints customers have made in the past, and moreover – to solve customers’ painting problems, helping them to get better results that last longer, saving them time, aggravation and money. Now there is less of a need to buy specialty paint for specific challenges, as Harris offers 5 solutions in one can with Ulttima Plus, using innovative technology platforms.

At a conference, held at the Crane Resort, Barbados in August, Executives of Harris Paints introduced Ulttima Plus to a group of over 150 of Harris’ partners, retailers, contractors, architects and others from Barbados and 10 other countries around the region including Dominica, to this ‘new standard of quality’ which has taken over two years of vigorous research and developmentand a great deal of investment, in making new paint formulations that outperform all of the competition and prove Harris Ulttima Plus to be Best by Test.

Attendees at the conference heard from the international partners of Harris, who flew in for the launch to talk about their specific areas and the level of research and testing which went into the development of the product. They testified and reconfirmed the stringent tests to which the product was subjected and confirmed that the region’s coating market was going to significantly change after the revolution that has now been created by Harris.

This initial seminar was followed by one in Dominica today, at the Fort Young Hotel, to highlight for retailers, contractors and customers here, the value of this revolutionary new product to our island.

In addition, Ulttima Plus products that display the Green Wise™ certification mark have been tested and certified by an ISO 17025 accredited testing laboratory to meet or exceed the VOC requirements and do not contain certain chemicals determined to be harmful to humans or the environment. When you see this seal you know you are getting an environmentally responsible, high quality product.

“We had to bring our people together to share this information first-hand; we couldn’t just send this product out into the marketplace without sharing the technology and the details of its development” stated CEO of Harris Paints Ian Kenyon. “We really wanted them to see and feel it, that way they would be better able to understand it and therefore to better sell it.” he added. “then we are ensuring that our partners in the various countries in which we operate also get a chance to hear firsthand about this product.”

“Ulttima Plus was clearly developed with our customers’ needs in mind and market research showed us that Caribbean consumers measure paint quality based on Durability from weather/sun; Ease of use & application; Resistance to mildew/mold/fungus; Colours that do not fade; High coverage; Washability/scrubbability; Low odour/smell and based on it being better for the Environment and one’s health. Consequently, we developed technologies which address these major paint challenges.”

As the Caribbean Champions of Colour, Harris needed to ensure that the launch of Ulttima Plus also improved their ability to deliver colour. By investing in cutting edge new tinting and colour visualisation software, all new spectrophotometers for colour matching, and in developing a unique new Ulttima Plus colour palette and colour card, customers will be able to accurately get the right colours, right away.

“This new computerized matching technology now gives us fifty-nine thousand (59,000) colours and is available at every Harris Colourcentre and all major dealers, allowing us to tint Ulttima Plus to any colour or custom match the exact shade of anything that customers bring, be it the colour of their curtains or the shade of their favourite flower. That alone is a phenomenal achievement. Add to that our team of trained colour experts who help you coordinate and match colours, we at Harris will continue to be the Champions at transforming lives and spaces with colour!” Kenyon stated with pride following approvals from retailers present at the conference. (PR)

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