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Harris Paints Puts Customers In The Mood

March 1, 2011

Mark Harris (r) collecting his Fresh prize from Harris Paints' Retail Services Supervisor at Fitts Village

Mark Harris (r) collecting his Fresh prize from Harris Paints’ Retail Services Supervisor at Fitts Village

Ronald Hinds (r), winner of the Luxurious prize being presented to by Harris Paints' Retail Services Supervisor at Fitts Village

Ronald Hinds (r), winner of the Luxurious prize being presented to by Harris Paints’ Retail Services Supervisor at Fitts Village

Two lucky gentlemen will be put in the “mood” having been recently chosen from among the many entries submitted for the Harris Paints “Get In The Mood This Christmas” promotion which ran from November 1, to December 24, 2010.

Ronald Hinds walked away with a Luxurious hotel stay at the all inclusive Turtle Beach Resort valued at BDS $2,000, while Mark Harris was the recipient of BDS $1,000 worth of Harris Paints products to Freshen his home.

The prizes are reflective of Harris Paints’, the Caribbean Champions of Colour, Language of Colour system and the 4 mood groups found therein.

Within the Language of Colour system, every colour is a combination of different colour characteristics – colour, shade and mood, and have been grouped into four mood-inspired collections – Luxurious, Warm, Fresh and Calm – guaranteed to harmonize together. This creates a unique and easy-to-use colour system for customers, taking the hassle out of choosing the right combination of colours.

When contacted and informed of his prize, Mr. Hinds said he was quite excited as he had never won anything like it before:

“I’m elated to have been rewarded with such a Luxurious prize in return for the money I’ve spent at Harris Paints. I’m a regular customer and will continue to be, considering I’m still in the process of renovating my home.”

Mark Harris, who indicated he had never won anything in life, said it could not have come at a better time for him considering he too is in the process of completing his home:

“I’m looking forward to using this to help complete my home because Harris Paints is a superior brand in my opinion. You never have to worry about their paints fading due to their excellent quality and I simply love the range of colours.”

Luke Ticknor, Senior Vice President of Sales and Marketing at Harris Paints said the company wanted to reward its valued customers for shopping with them over the Christmas period:

“Our customers have been very loyal to us and Christmas is one of the times of the year when they tend to purchase quite a bit of products we produce and supply. We therefore wanted to give back to them, and we did this by selecting a set of fabulous prizes which matched the mood concepts expressed in our exciting and easy to use Language of Colour system.”

During the Christmas promotion, customers were given in-store scratch tickets when purchasing 3 gallons of paint. These cards, which afforded customers the opportunity to win instant prizes such as T-Shirts, calendars & an accessory, vouchers for $20 off their next purchase, and dominoes & an accessory, also doubled as entry forms, from which the Caribbean Champions of Colour selected winners from Barbados, St. Lucia, Antigua & Barbuda, Dominica, Guyana, and Jamaica, all markets in which Harris Paints operates, presenting them with a number of prizes including hotel stays, home refurbishments, furniture and appliances, and spa treatments. (PR)

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