News & Announcements
Ulttima by Harris Paints proven to be “Best by Test”
October 7, 2011
Homeowners, contractors and painters of all kinds across the Caribbean have long recognized Harris Paints as a producer of high quality coatings.
Now, after extensive comparative laboratory testing of the major coating brands made in the Caribbean, Harris Paints’ Ulttima brand has been definitively proven to be “Best by Test”.
The top quality products from a wide range of Caribbean paint manufacturers were tested vs Harris Ulttima to see how they performed in areas including coverage, colour accuracy, ease of application, scrubbability/durability, stain removal, and whiteness.
David Mayers, Harris Paints’ Technical Officer who led the team who performed the various rigorous lab tests, provided some details of the results generated by these tests:
“While Harris Ulttima was not the top performing paint in each and every category, it easily performed the best overall across the range of tests. In particular, Harris Ulttima was proven to be significantly higher-performing in the areas of colour accuracy, ease of application, stain removal and scrubbability – for example, when placed on an Automatic Abrasion Testing Machine, the Ulttima Satin Emulsion product was able to withstand over 2,500 more scrubs than the next best product tested, and three times as many scrubs as some paints currently on the market”.
Harris Ulttima uses special formulations developed jointly by Harris Paints and AkzoNobel Decorative Coatings, the world’s largest paint and coatings company, all of which were designed especially for the Caribbean with performance and quality in mind.
Charles Kirton, VP of Technical and R&D for Harris Paints, explains the Ulttima difference:
“Despite the cost of paint ingredients such as acrylic resins and Titanium Dioxide rising significantly around the world, we have never been tempted to substitute lower cost and lower performing raw materials into our paints. At Harris Paints we pride ourselves on both quality and colour, and know that our customers see the value of more durable and better-looking finishes, and so we continue to use only the highest quality raw materials.”
To help tell customers about the performance of their Ulttima range, Harris Paints will be running a communication campaign around the Caribbean in the coming months.
The company is also asking their customers to go online to their Facebook page at www.facebook.com/championsofcolour and tell them in their own words why they think Harris Ulttima is “Best by Test”. Anyone who shares their Harris quality story will be automatically entered into a draw to win one of three iPad 2’s.
The recent lab results are just one of the many milestones that Harris Paints has accomplished in its almost 40-year history, during which the company has managed to spread its reach across the region, now operating in over 15 territories. As the Caribbean Champions of Colour, Harris Paints stands by its products, and remains committed to providing the best paints and solutions to its customers.
Disclaimer:The assertion of Harris Ulttima as “Best by Test” is based on the results of internal laboratory comparisons of selected performance attributes of Harris Ulttima vs other leading local paint brands, using objective, industry-standard methodologies. This assertion or claim does not provide any performance guarantees, express or implied, beyond those stated on the product packaging.
While the tests performed have proven Harris Ulttima to be superior to the direct equivalent products of selected local paint brands in respect to the specific performance attributes indicated, Harris assumes no liability based on the results of these tests, due to the variable conditions of each product application scenario. (PR)