Harris Paints Joins the Cool Roof, Smarter Choice Campaign

Extreme heat is one of the fastest-growing global threats, but there’s a simple, scalable solution that can make a real difference: cool roofs.

By reflecting sunlight and heat, cool roofs reduce indoor temperatures, cut energy demand, improve comfort, and lower emissions. They are quick to apply and effective across almost every building type and climate zone, making them a powerful tool for both climate adaptation and mitigation.

Cool Roofs: A Smarter Choice for a Hotter World

Harris Paints is proud to be part of the Cool Roof, Smarter Choice campaign, a global initiative led by Nova, an alliance of leading independent paint and coatings companies working together to drive measurable change in the fight against climate change.

With members across 13 countries including Mexico, Argentina, Canada, the UK, Germany, Italy, the Philippines, and Harris Paints in the Caribbean, Nova’s mission is clear: to use the collective strength of the coatings industry to deliver practical, high-impact sustainability solutions. The campaign was born from this shared commitment to build a cooler, more resilient future.

Why Cool Roofs Matter More Than Ever

As global temperatures rise, cities and communities are facing unprecedented heat. Cool roofs offer one of the clearest and most cost-effective solutions for cooling buildings and communities.

• Cities and communities are heating up: Urban areas can be up to 7°C hotter than their surroundings due to dark roofs and surfaces.
  
• Buildings are suffering: Hot roofs increase internal temperatures, raise cooling loads, and reduce occupant comfort.
  
• People are at risk: Vulnerable populations face growing health risks from extreme heat.
  
• Energy systems are strained: Active cooling is consuming more energy and driving higher emissions worldwide.
  
• Professionals are under pressure: Architects, developers, and contractors must deliver greener, more resilient buildings while staying competitive and meeting tightening regulations.

A Proven, High-Impact Solution

Cool roofs have demonstrated significant benefits:

• Lower indoor temperatures by 2–3°C
• Reduce cooling demand by up to 15%
• Extend roof lifespan and reduce maintenance costs
• Support green certifications and regulatory compliance

For building professionals, this is not just a climate-smart solution — it’s a business-smart one. Cool roofs lower operating costs for clients, enhance building performance, and future-proof designs against evolving standards.

Partner with Harris Paints

No matter the size or scope of your project, Harris Paints is here to help you choose the right cool roof solution to meet your goals.

Contact Harris Paints today to discuss your priorities and learn how cool roofs can help you build smarter, more sustainable spaces for the future.